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While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.
There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.
Then there are the financial implications, namely new revenue streams. Prediction market operators typically pay media companies to integrate their data while some outlets also earn referral commissions for driving new business to yes/no exchanges.
How to play Lie Yan Zuan Shi
The online casino has benefited from the supplier’s advanced and player-favorite titles since August 10, 2026, but the partnership was only announced recently. The implementation of Wazdan content was made possible through EGT Digital.
Wazdan is already present in the Bulgarian iGaming market, which has been expanding rapidly over the past several years. Notably, the supplier has teamed up with WINBET and ELITBET in the past, two other prominent local operators, with SlyBet only adding to the company’s local footprint and momentum.
Wazdan Head of Sales and Business Development, Radka Bacheva, has welcomed the opportunity to see her company expand its clout in Bulgaria once again, with Bacheva adding:
What is Lie Yan Zuan Shi?
“Skyhills uses devious advertising, including on TikTok, explicitly targeting Dutch players, especially young people. Players there gamble without any safeguards and face all associated risks,” he said.
“This is unacceptable. It is encouraging to see Skyhills go offline immediately after our initial action.”
Skyhills is the third illegal operator targeted by Nederlandse Loterij, with prior legal action taken against Lalabet and Qbet.