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About Shoguns Land
The explanation, he believes, comes back to the behaviour that inspired Swipe Games in the first place. Crash players may experience a different outcome each time, but visually they repeatedly encounter much the same thing. Social media has conditioned its users to expect something new with every swipe.
“People are not playing it just as a quick crash game,” Yashin says. “They play it more like they are betting. It is a different pattern.”
Creating that constant variety presents an obvious problem. A casino game requires random outcomes, but a library of pre-recorded videos eventually becomes predictable. Once a player recognises a clip, they could know how it ends.
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Latin America revenue also continued to grow during the six-month period – up 29% to €100 million – driven by customer acquisition from the World Cup in both Mexico and Colombia.
The company cited a 100% uplift in Mexico’s average audience versus the 2022 World Cup, which had led to “excellent new customer acquisition” during the tournament.
The supplier’s total B2B revenue increased 14% YoY to €394.8 million, while adjusted EBITDA
increased 75% to €128.1 million.
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Arjan Blok, CEO of Nederlandse Loterij, emphasised the importance of player protection in a statement this week.
“Skyhills uses devious advertising, including on TikTok, explicitly targeting Dutch players, especially young people. Players there gamble without any safeguards and face all associated risks,” he said.
“This is unacceptable. It is encouraging to see Skyhills go offline immediately after our initial action.”