Must hold a high school diploma
Must be 18years or older
Must be willing to learn
Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.
Are you looking to obtain a strong educational foundation in marketing?
Then this course is for you.
This course explores the world of marketing.
• Define your market.
• Know the different types of marketing and ways to use them.
• Learn effective ways of communicating with the customer.
• Know how to set marketing goals and strategies.
• Recognize common marketing mistakes and know how to avoid them.
Amos-Fidelis, Nneoma Benita, is an Associate member of the Institute of Operational Research and Management Science of Nigeria (IORMS) who holds a doctorate degree in the field of Production and Operations Management with a passion for teaching, mentoring and empowering minds to maximise and fulfil their God’s given potentials. She has proven expertise in student engagement, youth empowerment and mentoring, high-impact teaching methodology, financial and statistical modelling, mathematical programming and big data analytics and visualization.
With an academic trailblazer of over 14
years of professional experience in the teaching industry, culminating 9+ years
in University lecturing; propelling student all-round growth and overseeing
student affairs has increased her wealth of experience in teaching, research
and learning. She has
authored a book and many scholarly publications in the field of operations
management with particular interest in lean thinking, operational resilience
and sustainable manufacturing practices. She is currently an adjunct lecturer with Babcock
University, Nigeria and Valley View University, Ghana as well as a mentor and
training consultant at the Centre for Outreach Mentorship and Empowerment
(COME).
Marketing Basics
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