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Instructor Name

Abimbola Shopeju

Category

Entrepreneurship Development

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Course Requirements

Must hold a high school diploma 

Must be 18years or older

Must be willing to learn

Course Description

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success. 


This course will help you build a stronger personal brand to stand out and strengthen your professional reputation.

Course Outcomes

At the end of this workshop, participants should be able to:

•  Define your image.

•  Control your image.

•  Understand how to sharpen your brand.

•  Use social media appropriately.

•  Manage your brand in a crisis.

•  Develop a professional appearance.

Course Curriculum

1 Getting Started
3 Min


1 Defining Yourself (I)
16 Min


1 Defining Yourself (II)
12 Min


1 Controlling and Developing Your Image
12 Min


1 Personal and Professional Influences
13 Min


1 Sharpening Your Brand
10 Min


1 Seven Appearance Matters
10 Min


1 Social Media (I)
10 Min


1 Social Media (II)
9 Min


1 Brand Management During a Crisis
12 Min


1 Branding Personality Traits
20 Min


1 Wrapping Up
3 Min


Instructor

Abimbola Shopeju

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Stella Abimbola Shopeju is the CEO of Fundall and the Group Director of Resources of Emerging Africa Group.

 

A well-versed business executive, Abimbola has nearly twenty years’ experience working in the power, telecommunications, and finance sectors. She is specialized in financial planning and controls, human capital and talent management, commercial performance, FinTech, and payment solutions.

 

Prior to Fundall, Abimbola was the CEO and Managing Partner of Emerging Africa Capacity Building (EACB), the Human Capital Development arm of Emerging Africa Group.

She was previously the Deputy Managing Director of Lumos Nigeria, Nigeria’s ICT backed solar power company, where she had oversight of the Sales function and was responsible for, among others, aligning the group R&D effort with the market realities and growth ambitions of the company, leading social impact and community investment / interventions whilst overseeing the Human Resources and Legal functions. Prior to her appointment as Deputy Managing Director, she was Vice President Human Resources with overall oversight of the Sales function. Prior to that, she held various roles at Airtel Networks Limited, including Strategic HR Business Partner for Lagos & West Regions, HR Project Manager, Manager Total Rewards, Expatriate Management and also an international assignment at the Airtel Africa Head Office in Kenya, covering projects across 16 countries.


Abimbola has a First Class in Accounting from the University of Wales, UK, a Master of Business Administration from the University of Chichester, London Graduate School, UK, a Post Graduate Diploma (PGD) in Strategic Management and Leadership from the Metropolitan School of Business and Management, UK, and has undergone various executive management programs at NYU Stern School of Business and Lagos Business School amongst others.

She is a certified Management Consultant, Institute of Management Consultants, an Executive member Women in Finance Nigeria (WIFNG), member of the Institute of Directors Nigeria (IoD), member of the Steering Committee of the Young Directors Forum of the Institute of Directors Nigeria (IoD), an associate member Chartered Institute of Personnel Management of Nigeria (ACIPMN) and a premier professional member, WorldatWork Society of Certified Rewards Professionals. 

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